Textual Analysis: Your Dog

Masthead
The masthead for Your Dog is different to the other ones I have analysed. It takes up quite a lot of room in the top horizontal third. Its big, bold and red which definitely grabs the audience's eye. The masthead is very, very basic when compared to others. This is probably due to the fact that its not a well known brand or that its a low budget company. The masthead doesn't have a fancy name like "Cosmopolitan" or "Vogue" like other genres of magazines. As its a interest/factual magazine then it doesn't need as much of a 'fancy' title.

Cover lines
The coverlines are wildly spread on the cover and explain key parts of the content within the magazine. They are all dog related to fit the magazine theme. They don't have much of a colour scheme like the others but the colours that have been chosen work well together to make the cover lines stand out from the background. With this cover, the cover lines are made up of different fonts and some parts are more bolder than others. This tells us that these parts are slightly more important than the other parts. Due to the boldness of these parts, our eyes will wander off to those parts more than the smaller areas of text.

Main image

As its a dog magazine, the main image is of a dog. The dog is seen sitting down with his head looking upwars towards the audience whilst making full eye contact with them. This gives off a sense of cuteness as it's eyes are gazing at the audience. This draws the audience in due to the full-on cuteness that is being presented. We see this image first before we see anything else on the cover. The dog also has his roght paw lifted off the ground slightly with his head tilted. Its as if he wants the attention off the audience and is begging for there affection.

Main cover line
The main cover line is the biggest and boldest on the entire cover. We see this after the main image. It links in with the main image too. This is due to the fact that the way the dog is acting towards the camera, it shows off a needy feel to it. This links to the main cover line very well as it says, "Dogs who love too much. Is your pet too needy?". The main cover line doesn't have much of a colour scheme either. But it is still used to make it stand out from the rest of the cover lines, this shows how important it is over the others.