Star Trek: Into Darkness

Visual Codes:

Star Trek: Into Darkness is a Sci-fi movie and the expected clothing and appearence would obviously be 'space' related. The crew members on the starship Enterprise wear different coloured shirts and different styled badges to represent what area they in. Yellow means you are part of the command, Captain Kirk is the captain and is part of this area. Blue means you are either within medicine or science, you can tell the difference by the badges they wear. And finally, red means that you are part of the engineering facilities. These are iconic to the franchise itself and have been very recognisable over the years it has existed. Khan, however, is spotted around wearing a black trench coat. This suggests to the audience that he's possibly the main villian due to the fact that trench coats are very suspicious looking when worn.  The setting of this film is set within space, on a distant planet or in futuristic Earth. The setting fits very well within the film's genre as space is normally a main sci-fi setting. The use of colour is very good. When the characters are on different planets, they use a wide range of colours to represent how different the planets are from eachother and to bring out a sense of beauty. During the course of both the film and trailer, the film makers have added in an great amount of Lense Flares. This is used to create effect to the film and reflect the fact that they are mainly based in space.

Technical Codes:

The mise-en-scene of Star Trek includes a lot of sci-fi related props. Holograms, starships, space weapons, the lot! Basically the mise-en-scene just sums up what the visual codes are but the performance of the actors are very into their roles. Zachary Quinto, for example, portrays his role as Spock very well and always keeps very serious throughout. But he also shows himself as a reliable and loyal companion to Captain James Kirk, who is played by Chris Pine. The lighting is pretty much high key throughout. Mainly on the planet that features the red trees, this brings out the beauty behind what has been created. Sometimes low key lighting has been used if the current area is a dangerous or just to make the audience slightly on edge as they want to know what is possibly lurking within the shadows.

Audio Codes:

Diegetic and non-diegetic sound are used within the course of the trailer. The diegetic sounds are mainly the dialogue that is send. We know this as it is happening within the film world itself. The non-diegetic sound is the music that has been added onto the trailer to bring effect and to make things intriging to it's audience. The music keeps the viewers interested and also helps to make the viewers watch the full thing.

Marvel's Agents of S.H.I.E.L.D.

Visual Codes:

The visual codes of this trailer include many different aspects. The clothing and physical appearance for this is pretty obvious and you could tell what they would wear by the title itself. The costumes would include formal suits, leather spy outfits, a lot of black, etc. Take Agent Phil Coulson for example, he generally wears a suit and tie and thats his main outfit for the entire running of this trailer. Suits normally represent class, formality and personality. What he wears, also shows off his authority as an agent. The whole thing is set in urban areas as this is where most action normally occurs in the Marvel Universe. Urban areas like big cities (for example, New York), normally have crime happening within it. Cities like New York have always been a key setting for majority of the Marvel films, e.g. Avengers Assemble, The Amazing Spider-man, etc. The use of colour is mainly built up on dull formal colours and a lot of black as its S.H.I.E.L.D.'s signature colour.

Technical Codes:
The technical codes of this video covers a lot of things. The lighting is key in this one. The type of lighting is used is either high key lighting or natural lighting (which in a way is classed as high key). For someone who isn't familiar with this type of programme or Marvel itself, they would normally think its more of a low key lighting based project. But as its part of the Marvel franchise, Marvel enjoy having high key lighting quite a lot unless the setting needs low key lighting to make this more dark and dingy. At the start of the trailer, the producer used a few close up shots of the iconic weapons that belong to the Avengers. They used this to show that it is based around the Avengers and after what happened from the events of Avengers Assemble. Also close ups were used to represent the expression of newest protaganist's face when he found out that Agent Phil Coulson was still alive. The mise-en-scene includes quite a bit such as cool gadgets and holograms. It shows off what genre it is in too. We can this due to the fact that they use holograms and hi-tech gadgets that would be found within Sci-fi.

Audio Codes:
Audio Codes is basically the sound of the clip. The trailer features both diegetic and non-diegetic sound. The diegetic sound is anything that is within the film world itself such as the dialogue, sound of car doors shutting, etc. Like all trailers, they feature non-diegetic sound that goes over the top. This is used to keep the viewer intrigued and interested whilst watching. Also the music makes everything more epic and makes the viewer want to actually watch what the trailer is advertising to it's auidence. At the start of the trailer, there's a voice over, this comes under non-diegetic sound as it isn't within the film world. The voice over tells us what the programme's story is based on and people can tell that it is a follow up from where Avengers Assemble left off.

The Legend of Korra

The main intended audience for this programme would have to be someone aged 8-13 years old. This is because the programme is aired on Nickelodeon. But however, many people watch and enjoy this TV programme. It has a very large audience regardless of age. Most people who watch this are very fond of cartoons or the japanese equavilent, anime. The uses and gratifications of this would be for entertainment, social integration and personal identity. Social integration and entertainment uses are the main ones as people watch it to be entertained and they discuss it with their peers. But however, personal identity is a key use within this show and franchise. This is because the people who watch it and enjoy it like to show that they watch it and enjoy it. Whether it be merchandise or groups, it's audience want to show off and want to let people know that they are part of that audience. The programme is constructed so it tells a story. Most fictional television programmes are made and constructed so it tells a story. 'The Legend of Korra' is mediated so it focuses mainly on the main character, Avatar Korra, and her fight against Equalist Leader, Amon who is wanting to berid benders from the planet by taking away their bending. The programme also focuses on Korra's relationships and conflicts with herself and the rest of the new 'Team Avatar'.

X Factor

The audience that is intended for this TV programme is a family based audience. This is due to the fact that it is a typical saturday night television programme that all the family gather round and watch it together. The uses and gratifications for this programme is very easy to point out. This programme is mainly for entertainment purposes. People watch the 'X Factor' to be entertained and laugh at the bad audiences. For example, the clip I have posted has been constructed in a way to make the person to seem more bad than they already are and this entertains many audiences. The programme can also be used for social intergration due to the fact that it gets people talking about it and it publicly gets recognised as many discussions are taking place. They construct the programme so that they make the bad acts into laughing stocks whilst the good acts are being shown as 'amazing'. The show also mediates onto certain acts to show their story and perspective during the course of this journey they have to take in order to hopefully win the X Factor.

Clip is from the X Factor 2013 on the first week of auditions.

Representation: Sexuality

This news article from the BBC News website is a good example of how sexuality is represented in media. In this article, it is seen to be positive by the fact that Totnes is hosting its first gay pride festival for its town. Usually homosexuals are seen negatively by the media or as a good source of humour. Seeing these positive things are a good thing and I wish everyone would also think the same.

To view the full article, click the link below:
http://www.bbc.co.uk/news/uk-england-devon-24084685

Representation: Race

'My Big Fat Gypsy Wedding' is a TV programme about the traveller culture and the large and extravagant weddings they have. I don't precisely know if travellers are seen as their own race but this programme shows what life is actually like for them and shows them as positively as they can. Gypsies have been seen very negatively throughout the media but this programme shows them in a different light. They may be different to how some people live but doesn't mean they should be seen as truly bad people. The big weddings are seen as positive and make travellers seem like imaginative people.

Representation: Age

'Angus, Things and Perfect Snogging' is a British film which is aimed at teenage girls. The film represents age pretty well. It shows teenagers in a positive way, its not like what 70% of newpaper stories make them out to be. Teenagers are shown to be happy, full of emotion and all they want is to be loved by another. Popularity between teenagers is also an important point to be made in the film. I have identified this by the fact that their lives are shown to be 'almost' perfect like how most teenagers would want their lives to be like. By 'almost' perfect I mean by the fact that hormones are a big issue that conflicts with teenage lives. But all the parties and events with their friends then it doesn't seem as bad. Also, some teenage girls can relate to this.

Representation: Gender

'Don't Tell the Bride' is a good example of the representation of gender within the media. It shows females to always want a big and perfect wedding to their preference. The programme shows females positively with their dreams and expectations etc. But also in a negative way as they always seem stressed and are usually very disappointed over their wedding in the end. I can see this by the way they act within this show. I have identified this because weddings are the most important part of any girl's life. This show also views males negatively as they can get tiny little details wrong and ruin the whole day for the bride.

Representation: Class

Taken from the 'Daily Mail' website.

The 'Daily Mail' is a brilliant example of the way newspapers represent class within the media. The 'Daily Mail' has represented Kate Middleton, who is seen as Upper Class, positively. I have identified this by the way they have described her, "31-year-old Kate beamed as she accompanied husband William..."This tells us that the newspaper views the Upper Class in a positive way.

To view the full article click the link given:
http://www.dailymail.co.uk/femail/article-2418979/Kate-Middleton-Duchess-Cambridge-glitters-floor-length-silver-sequins-Jenny-Packham-attends-red-carpet-event-birth-Prince-George.html