The main intended audience for this programme would have to be someone aged 8-13 years old. This is because the programme is aired on Nickelodeon. But however, many people watch and enjoy this TV programme. It has a very large audience regardless of age. Most people who watch this are very fond of cartoons or the japanese equavilent, anime. The uses and gratifications of this would be for entertainment, social integration and personal identity. Social integration and entertainment uses are the main ones as people watch it to be entertained and they discuss it with their peers. But however, personal identity is a key use within this show and franchise. This is because the people who watch it and enjoy it like to show that they watch it and enjoy it. Whether it be merchandise or groups, it's audience want to show off and want to let people know that they are part of that audience. The programme is constructed so it tells a story. Most fictional television programmes are made and constructed so it tells a story. 'The Legend of Korra' is mediated so it focuses mainly on the main character, Avatar Korra, and her fight against Equalist Leader, Amon who is wanting to berid benders from the planet by taking away their bending. The programme also focuses on Korra's relationships and conflicts with herself and the rest of the new 'Team Avatar'.
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