Visual Codes:
The visual codes of this trailer include many different aspects. The clothing and physical appearance for this is pretty obvious and you could tell what they would wear by the title itself. The costumes would include formal suits, leather spy outfits, a lot of black, etc. Take Agent Phil Coulson for example, he generally wears a suit and tie and thats his main outfit for the entire running of this trailer. Suits normally represent class, formality and personality. What he wears, also shows off his authority as an agent. The whole thing is set in urban areas as this is where most action normally occurs in the Marvel Universe. Urban areas like big cities (for example, New York), normally have crime happening within it. Cities like New York have always been a key setting for majority of the Marvel films, e.g. Avengers Assemble, The Amazing Spider-man, etc. The use of colour is mainly built up on dull formal colours and a lot of black as its S.H.I.E.L.D.'s signature colour.
Technical Codes:
The technical codes of this video covers a lot of things. The lighting is key in this one. The type of lighting is used is either high key lighting or natural lighting (which in a way is classed as high key). For someone who isn't familiar with this type of programme or Marvel itself, they would normally think its more of a low key lighting based project. But as its part of the Marvel franchise, Marvel enjoy having high key lighting quite a lot unless the setting needs low key lighting to make this more dark and dingy. At the start of the trailer, the producer used a few close up shots of the iconic weapons that belong to the Avengers. They used this to show that it is based around the Avengers and after what happened from the events of Avengers Assemble. Also close ups were used to represent the expression of newest protaganist's face when he found out that Agent Phil Coulson was still alive. The mise-en-scene includes quite a bit such as cool gadgets and holograms. It shows off what genre it is in too. We can this due to the fact that they use holograms and hi-tech gadgets that would be found within Sci-fi.
Audio Codes:
Audio Codes is basically the sound of the clip. The trailer features both diegetic and non-diegetic sound. The diegetic sound is anything that is within the film world itself such as the dialogue, sound of car doors shutting, etc. Like all trailers, they feature non-diegetic sound that goes over the top. This is used to keep the viewer intrigued and interested whilst watching. Also the music makes everything more epic and makes the viewer want to actually watch what the trailer is advertising to it's auidence. At the start of the trailer, there's a voice over, this comes under non-diegetic sound as it isn't within the film world. The voice over tells us what the programme's story is based on and people can tell that it is a follow up from where Avengers Assemble left off.
Technical Codes:
The technical codes of this video covers a lot of things. The lighting is key in this one. The type of lighting is used is either high key lighting or natural lighting (which in a way is classed as high key). For someone who isn't familiar with this type of programme or Marvel itself, they would normally think its more of a low key lighting based project. But as its part of the Marvel franchise, Marvel enjoy having high key lighting quite a lot unless the setting needs low key lighting to make this more dark and dingy. At the start of the trailer, the producer used a few close up shots of the iconic weapons that belong to the Avengers. They used this to show that it is based around the Avengers and after what happened from the events of Avengers Assemble. Also close ups were used to represent the expression of newest protaganist's face when he found out that Agent Phil Coulson was still alive. The mise-en-scene includes quite a bit such as cool gadgets and holograms. It shows off what genre it is in too. We can this due to the fact that they use holograms and hi-tech gadgets that would be found within Sci-fi.
Audio Codes:
Audio Codes is basically the sound of the clip. The trailer features both diegetic and non-diegetic sound. The diegetic sound is anything that is within the film world itself such as the dialogue, sound of car doors shutting, etc. Like all trailers, they feature non-diegetic sound that goes over the top. This is used to keep the viewer intrigued and interested whilst watching. Also the music makes everything more epic and makes the viewer want to actually watch what the trailer is advertising to it's auidence. At the start of the trailer, there's a voice over, this comes under non-diegetic sound as it isn't within the film world. The voice over tells us what the programme's story is based on and people can tell that it is a follow up from where Avengers Assemble left off.
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