Textual Analysis: Neo

Masthead
The masthead for Neo magazine is big, bold and very unique. it is recogniseable to its targetted audience. The masthead has a japanese-ified type face. This is used as the magazine's visual branding tool and it attracts the audience. The masthead is a layer behind the main image, this technique is being used quite a lot with magazines and it looks very effective. However, it isn't covered much so the masthead is still very readable to it's audience.

Cover lines
The cover lines stick to a colour scheme of black, white and red. They have white backgrounds so they stand out against the main image. They are like this due to the fact that the main image is too busy for the cover lines to go onto without a background. If they went on without a background then they wouldn't be very easy to read or that they won't stand out as well as they need to be. They all link towards anime and anything to do with the wonderful country of Japan. This is anything to do with music, anime, games, etc. Some of the cover lines are in red or are in a bold font. This suggest that these parts are more important which makes our eyes go to them first and make us want to know more.

Main image
The main image features three main characters from an anime of the name of Hetalia. Japan, Italy and Germany (the three characters) are all making full eye contact with the audience. Their gestures represent each of their personalities very well. Italy, being the main one out of the three, is shown in the middle which makes him seem more important than the other two. Due to this, our eyes draw to him first out of the others because of the way the main image is laid out to the audience. Before we look at the rest of the magazine, the main image is the part that we look at first and gets the reader interested.

Main cover line
The main cover line for this issue of Neo is towards the bottom of the magazine. It is in big, black, bold letters which tells us that its very easy to see and will get the audience's attention very well. The main cover line, like the others I have analysised, links with the main image. It promotes how much of a success this anime has become in Japan and possibly the countries in the other corners of the world. The main cover line is in a similar style to the other cover lines to give it a professional look about it. Although the main cover line is rather simplistic, it sure does attract the audience very well. We see this cover line just after main image is viewed. This gives the audience a better meaning of the image they just looked at.